BRAND ETHOS

Rainbow dragons, candyfloss clouds, dino-bots and cement-eating walls… oh, to be a child again. There’s no place as wildly creative as a kid’s imagination. Beyond the cuteness of it all is a deep-seated curiosity to question, understand and immerse themself in every experience. In the process, they are developing lifelong cognitive, emotional and language skills.

At Super Buddy, we consider ourselves guardians of the imagination – of young and old alike. Come, be a part of an audio adventure that lets kids be curious just a little longer, while waking up the child within us all.

BRAND PILLARS

O1. WONDER

Children are born with an infinite sense of WONDER. It is the reason behind their million ‘whys’ a minute. Their inborn need to know pushes them to explore more and learn instinctively, stay curious and find new adventures in the smallest things.

02. SELF CARE

SELF CARE is essential to stay grounded in an always-on culture. Quiet time, big belly breaths and silly dancing is how children find space to go inward, connect with their bodies. communicate thoughts and express emotions – all of which, form the building blocks of physical, mental & emotional wellness.

03. EXPERIENCE

We curate a vivid ‘audio-only’ EXPERIENCE that ensures children listen with their whole being – eyes wide in awe, hearts giggling with glee, bodies moving with joy. We want our stories and songs to protect their precious, colourful imagination and transcend into creative expression through free play, movement, art and more.

04. INDEPENDENT

The key to INDEPENDENT play is deep engagement in a safe environment. With preloaded, quality content and child-friendly design, kids can choose to go on an audio adventure that suits their age, interests and moods. All with minimal parental intervention and no stress of uninvited ads. Psst, it also gives space for grown-ups to catch up on chores, drive, shop - or rest!

05. FRIENDLY

Young children often personify toys, found things or even the ordinary spoon! Through pretend play, they express emotions, share desires and problem solve. We aim to further draw out this element of role play via engaging audio content that sets the base for many a mini-adventure with Super Buddy. We also understand that parents need a Buddy sometimes! So our grownups-only social pages and mailers (it's all optional) are designed to support your parenting journey.

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